Don't Buy This Jacket!' Claim Turns Into Business and Climate Successful Campaign | Knowledge Hub | Circle Lab
![Don't buy this jacket - Patagonia, Business Transparency, Business Ethics, Truth in Advertising, Eco, Green | Brand strategy, Fun learning, Branding Don't buy this jacket - Patagonia, Business Transparency, Business Ethics, Truth in Advertising, Eco, Green | Brand strategy, Fun learning, Branding](https://i.pinimg.com/originals/21/65/9d/21659d66be29274ffc61b0e503afefd2.png)
Don't buy this jacket - Patagonia, Business Transparency, Business Ethics, Truth in Advertising, Eco, Green | Brand strategy, Fun learning, Branding
![Graham Robertson, Beloved Brands on X: ""Don't buy this jacket" Read our Patagonia Case Study: How they go against the norms of business, and it works. https://t.co/4rCjZtF9as To order Beloved Brands on Graham Robertson, Beloved Brands on X: ""Don't buy this jacket" Read our Patagonia Case Study: How they go against the norms of business, and it works. https://t.co/4rCjZtF9as To order Beloved Brands on](https://pbs.twimg.com/media/Er-uSzYXEAMtobw.jpg)